A brand is more than a logo, but it's definitely an important component.

From individuals to start-ups and non-profits, stellar identity design systems share several core aspects: 
Timelessness, scalability and flexibility.

Problem/Solution

Many businesses and individuals alike have approached DM Design to provide them with either a brand new identity system or an identity system rebrand. Our ideation not only sets you apart in your industry, but is rooted in a conceptual foundation. The concept is what serves as the blueprint for the overall look and feel of materials derived from the identity system, which is why putting this system properly in place early on in a brand's development is crucial.

We always begin with research into the industry, immediate competition, and best practices to ensure differentiation in our solution. This results in allowing our clients to effectively market their brand and formulate these important emotional connections with their target audience in a manner that creates lasting impact. Below are some of our favorite logos marks and icons we have designed that have accomplished just that.

NW Goldberg Cares

NW Goldberg Cares badge logo in black and white on a white background
NW Goldberg Cares badge logo in white on a blue background with a drop shadow
NW Goldberg Cares badge logo in white on a blue and yellow background with a drop shadow
1 / 3

Boiling Point Detroit

Boiling Point Detroit emblem logo in black and white featuring a lobster claw and pot design
Boiling Point Detroit emblem logo in full color with corn, shrimp, and lobster claw illustrations on a dark background
1 / 2

Living Water for Africa (LWFAI)

LWFAI logo in black and white with a globe icon and the Living Water for Africa Initiative tagline
LWFAI logo in blue tones shown on a dark blue background and a white background side by side
Horizontal LWFAI logo lockup in blue tones shown on a dark blue background and a white background
Living Water for Africa Initiative wordmark in black next to the globe icon, without the LWFAI acronym
Living Water for Africa Initiative wordmark in blue tones shown on a dark blue background and a white background
1 / 5
Client(s)
  • Boiling Point
  • Burket Ice Cream
  • Cranker's Brewery
  • Diverse Melanin
  • DM Design
  • Friends of Wayne State
  • The Growing Patch
  • Jordan Yagiela
  • Living Water for Africa Initiative
  • NW Goldberg Cares
  • Original Creativity
  • Proxie
  • Windrunner

These select set of marks include individual renditions and systematic variants that fall primarily in the following categories: Wordmarks, Combination Marks, Hand Drawn Type, Monograms, Icons, and Symbols. Every client brings with it the opportunity to come up with a uniquely “them” solution that is the result of careful, diligent research, and organizational discovery to understand the unique characteristics of the brand and deliver the ideal solution.

Last Project
Work
Next Project